THE GOLD SPINNERS

KULLAKETRAJAD

By Hardi VOLMER, Kiur AARMA

TASKOVSKI FILMS - as SALES All rights, World

Documentary - Completed 2014

The Gold Spinners is a story about the birth, glory, and disappearance of a peculiar, invisible, and mighty business empire – the film studio Eesti Reklaamfilm, the only company producing commercials in the Soviet Union.

    • Year of production
    • 2014
    • Genres
    • Documentary
    • Countries
    • ESTONIA, FINLAND
    • Languages
    • ESTONIAN, FINNISH, RUSSIAN
    • Budget
    • 50 - + M$
    • Duration
    • 72 mn
    • Director(s)
    • Hardi VOLMER, Kiur AARMA
    • Producer(s)
    • Kiur AARMA
    • Synopsis
    • The Gold Spinners is a story about the birth, glory years and disappearance of the film studio Eesti Reklaamfilm – the only company producing advertisements in the Soviet Union. Under this regime the marketing rules did not apply and – to the thousands of concerned Soviet officials – even the word ‘advertisement’ sounded almost as ominous as such as words as ‘CIA’ and ‘Coca-Cola’.
      Despite all these obstacles, during its heyday Eesti Reklaamfilm – the brainchild of just one man – provided employment for hundreds of people and the adverts it created won the hearts of millions – all the remarkable when you consider that in the Soviet Union, there were meant to be no goods to advertise…
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