ONE MAN AND HIS SHOES

By Yemi BAMIRO

CANOE FILM - as SALES All rights, World

Documentary - Completed 2020

Told by the people who who made it happen, 'One Man and His Shoes' reveals the story behind the global phenomenon of Air Jordan sneakers showing their social, cultural and racial significance and how ground-breaking marketing strategies created a billion-dollar business.

Festivals
& Awards

Warsaw FF 2020
Documentary Competition
    • Year of production
    • 2020
    • Genres
    • Documentary
    • Countries
    • UNITED KINGDOM
    • Languages
    • ENGLISH
    • Duration
    • 83 mn
    • Director(s)
    • Yemi BAMIRO
    • Synopsis
    • But it is also a story with a dark side – for thirty years people have been willing to kill for a pair of Air Jordans, while manufacturer Nike has turned a blind eye. This film is a parable of America's dark love affair with consumer capitalism and celebrity culture.