Transmedia - Development 2017

A trasmedia project for pre-school kids
to learn Art while having fun.

Live exciting adventures with the colorful paint drops
from Joan Miró’s paintings.

    • Year of production
    • 2017
    • Genres
    • Transmedia
    • Countries
    • Languages
    • Budget
    • 1 - 3 M$
    • Duration
    • 7 mn
    • Producer(s)
    • Synopsis
    • Mironins is an animated TV series formed by seasons of 26 episodes.

      In each 7 minute episode, 7 small paint drops come to life when Joan Miro’s Museum closes its doors at night. They are the Mironins: living paint drops that have adventures in the world of the wellknown painter.

      Every night they have to face an unexpected challenge to preserve the colorful world they live in. By working together, these little restless paint drops use creativity
      and develop artistic skills in order to overcome those challenges. Then, when the adventure’s over, they are ready to jump back in the paintings in time to let visitors enjoy Miro’s work when the museum opens its doors again.

      Through the Mironins escapades, children from 3 to 6 years of age will be introduced in the world of Art and discover shapes, colors and the basic concepts of different kinds of artistic disciplines while playing
      and having fun.

      Mironins is a multiplatform experience that includes interactive mobile and online content. An initiative devised to reinforce the learning of Art concepts by encouraging kids to experience again the adventures
      of the animation series and put together pieces of information acquired in multiple installments.

      With an educational purpose, the TV series on-air premiere is supplemented with interactive interface features including games, streaming video, resources
      for parents and educators and mobile apps.

      The Mironins Transmedia Project is already happening. The first edition of “Mironins. A book for playing and learning with Joan Miró” was released in May 2013
      by the Spanish publishing house Gustavo Gili, having sold over 4.000 copies in that year.

      This is just the beginning. Welcome to the
      world of Mironins!