Search Film, Company, People...

MATERIAL

By Craig FREIMOND

VIDEOVISION ENTERTAINMENT - as DISTR

Family - Completed 2012

“Life is not a funny business”

- Year of production
- 2012
- Genres
- Family
- Countries
- SOUTH AFRICA
- Languages
- ENGLISH
- Duration
- 93 mn
- Director(s)
- Craig FREIMOND
- Writer(s)
- Craig FREIMOND
- Cast
- Denise NEWMAN, Joey RASDIEN, Riaad MOOSA, Vincent EBRAHIM
- Producer(s)
- Robbie THORPE, Ronnie APTEKER
- Synopsis
- CASSIM is a young Muslim man working in his father’s (EBRAHIM) textile store. It’s
  Ebrahim’s dream for Cassim to take over the shop, but Cassim has discovered a talent
  for stand-up comedy, and he soon finds himself in direct conflict with his father, his
  family and his community.
  Synopsis:
  Cassim Kaif is a young Muslim man who works in his father’s (Ebrahim Kaif) fabric shop. It is
  Ebrahim’s dream for Cassim to take over the shop. The shop is not in a great part of town and is
  battling to survive. Ebrahim is embroiled in a thirty-year feud with his brother over a matter of
  political principle, while the brothers new shop has flourished Ebrahim’s shop is struggling. This
  increases Ebrahim’s need for Cassim to take over the shop and make a success of it.
  Meanwhile....
  Cassim has discovered that he has a talent for stand-up comedy. He’s funny and those in the
  know tell him he has the talent to go far. He doesn’t know what this all means, all he knows is
  that he loves it and wants to pursue it. The problem is he hasn’t told his father about this other
  life.
  When Ebrahim finds out about the stand up comedy, Cassim finds himself in direct conflict with
  his father, his family and his community. His father demands that he make a choice.
  Material is a warm, funny and emotional look at the struggles of a Muslim family facing the
  modern world, exploring, destiny, responsibility and what family really means. The film is entirely
  set in the Indian enclave of Forsdburg, Johannesburg, South Africa.