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LETTERS THAT MARK

LETRAS QUE MARCAN

By Alex GUIMERÀ

MOVIES FOR FESTIVALS - as SALES All rights, World / DISTR Theatrical, World, SPAIN, Film Festivals / PROMO

Biography - Completed 2023

A documentary about the life and work of the famous Argentine calligrapher Ricardo Rousselot (Argentina, 1936). At 86 years old, he continues to be active and works with some of the most important brands in the world.

- Year of production
- 2023
- Genres
- Biography, Art - Culture, Documentary
- Countries
- SPAIN
- Languages
- SPANISH, CATALAN
- Duration
- 72 mn
- Director(s)
- Alex GUIMERÀ
- Writer(s)
- Alex GUIMERÀ, Guillem VENTURA
- Cast
- Ricardo ROUSSELOT
- Producer(s)
- Alex GUIMERÀ (Hic&Nunc Filmworks), Guillem VENTURA (Hic&Nunc Filmworks), Johanna TONINI (MOVIES FOR FESTIVALS)
- Synopsis
- A documentary about the life and work of the famous Argentine calligrapher Ricardo Rousselot (Argentina, 1936). At 86 years old, he continues to be active and works with some of the most important brands in the world.
  Ricardo's work is characterized by designs that exude credibility, legibility, and honesty, with a strong emphasis on typography, one of his most widely recognized specialties. Many leading companies showcase logos designed by his team and drawn by Ricardo Rousselot.
  R. Rousselot lived and worked with the MADMEN of the leading advertising agencies in the United States during the 1960s as a designer and art director.
  He was the only person who managed to get Playboy magazine to create a cover without naked women, only with lettering. He is behind the image of major international, Spanish, and Latin American brands such as Nike, Playboy, Smoking, McDonald's, Okey, La Casera, and more.
  In 1975, he settled permanently with his family in Barcelona, drawn by the sea, the mountains, printing, typographic tradition, and modernism.