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JUST NOW JEFFREY

By Brett MORRIS, Hylton TANNENBAUM

JUST NOW JEFFREY (PTY) LIMITED - as PROD / FIN

Comedy - Completed 2024

Johannesburg South Africa, 1989. While the country battles through civil unrest and the final days of apartheid, Jeffrey Greenbaum battles through his raging hormones and the final days of high school. Will he lose his virginity before the country goes up in flames?

Festivals
& Awards

Beverly Hills Film Festival 2024
Feature Film - Official Selection
Toronto Jewish Film Festival 2024
Feature Film - Official Selection
Visible Spectrum Awards 2024
Cinematography
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    • Year of production
    • 2024
    • Genres
    • Comedy, Social issues, Jewish
    • Countries
    • SOUTH AFRICA
    • Languages
    • ENGLISH
    • Budget
    • 1 - 3 M$
    • Duration
    • 120 mn
    • Director(s)
    • Brett MORRIS, Hylton TANNENBAUM
    • Writer(s)
    • Brett MORRIS, Hylton TANNENBAUM
    • Producer(s)
    • Hylton TANNENBAUM (Just Now Jeffrey), Daniel KAPLAN (Just Now Jeffrey), Brett MORRIS (Just Now Jeffrey)
    • Synopsis
    • In apartheid-era Johannesburg, 1989, 17-year-old Jeffrey Greenbaum is obsessed with one goal: losing his virginity before high school ends — and before the country implodes. Alongside his loyal, awkward best friend Brad, Jeffrey embarks on a wildly ambitious mission involving stolen VHS porn, illegal duplications, a schoolyard sales scheme, and a run-in with a corrupt state broadcaster turned smut kingpin.

      Set against the absurd contradictions of a Jewish adolescence in a collapsing society, Just Now Jeffrey is an hilariously irreverent coming-of-age comedy that blends raunchiness with heart, satire with sincerity. Think Superbad meets Jojo Rabbit, with a South African twist.

      But beneath the dirty jokes, absurd teenage schemes, and illicit sex tapes, lies something deeper: a sweet and sharp look at family, identity, and growing up in a country on the brink of a new democracy. With unforgettable characters — from the bigoted uncle sharing a bunkbed in Jeffrey's room, to the matriarchal domestic worker who sees right through Jeffrey’s juvenile schemes — the film paints a nostalgic, no-holds-barred portrait of late-80s suburban South Africa.

      As Jeffrey's plans backfire and apartheid finally crumbles, he starts to confront bigger questions — about privilege, race, rebellion, and love. And, of course, what it really means to become a man.

      With rich period detail, a nostalgic 80s soundtrack and bold stylistic flourishes, with a tone that careens joyfully from filthy to profound, Just Now Jeffrey is a love letter to the chaos of adolescence in a country on the cusp of radical change.
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