Rozy SARKIS (Baitfish Films Ltd), Haider RASHID (Radical Plans Ltd)
On Lebanon’s main highway stand larger than life billboards of cosmetic and digitally altered Arab celebrities. In cafés, Fashion TV plays on large plasma screens as Lebanese music and loud conversation merge. On television, in cinema and magazines, cosmetic faces and bodies are all around. It is through cosmetic surgery that women increasingly strive to link the flesh image with the screen image. In the war-free time that has become known as the ‘high season’ amongst doctors, banks give out loans specifically tailored for cosmetic surgery, surgeons fill up their diaries with appointments and the age at which girls get their first surgery lowers dramatically. Through the portrayal of a single family representing a microcosm, ‘Image Matters’ is a candid and thought-provoking documentary that explores beneath the surface of a country where the realm of the two-dimensional image exists powerfully in reality.