PLE is an ordinary high school student who loves spending quality time with her best friend, CARE, who is popular for being cute. Together, they create a Facebook page for Care to share her personal photos and videos to garner 'Likes' from the public, with the hopes of eventually becoming a popular internet idol. GRACE, who used to be a famous internet idol, and JACK, who is Care's number one crazy fan, follow Care's personal life closely on Facebook. Together, the two use Care's publicly available personal information to plot a kidnap plan. Grace then later shows Care that the world is not a bed of roses, and wants to show her how the internet can wreck her world havoc, and attempts to ruin Care's life forever.