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GENERATION P

By Victor GINZBURG

ROSKINO - as PROMO

Comedy - Completed 2011

A chronicle of the rise of the advertising industry in Post-Soviet Russia.

- Year of production
- 2011
- Genres
- Comedy, Drama, Science-fiction
- Countries
- RUSSIA
- Languages
- RUSSIAN
- Duration
- 112 mn
- Director(s)
- Victor GINZBURG
- Writer(s)
- Victor GINZBURG
- Cast
- Mikhail EFREMOV, Vladimir EPIFANTSEV
- ISAN
- 0000-0002-D9BB-0000-3-0000-0000-S
- Producer(s)
- Jim STEELE
- Synopsis
- Mesopotamian conspiracy theories. The spirit of Che Guevara summoned by a Ouija board. These aren't what one thinks of when it comes to Russian cinema, but Generation P is a game changer that explodes with unique and outrageous style.
  Based on Victor Pelevin's bestselling cult novel, Generation P follows the exploits of a disillusioned young poet named Babylen Tatarsky (Vladimir Yepifantsev) during the drab days of post-communist Moscow. He joins an advertising agency and discovers a knack for creating subversive campaigns that put distinctively Russian twists on Western-style goods, feeding the mad dash to rebrand the Russian dream for a new age of mass consumerism.