GENERATION P, adapted from the internationally-lauded bestseller by Victor Pelevin, is a rude and funny dispatch about Moscow in the 90s, ground zero to the money, terror, and image-driven paradigm which has replaced the Cold War. The story depicts the rise of Babylen Tatarsky through Russia's nascent advertising business, and his parallel initiation into the ancient cult of Ishtar, queen of all that glitters in our film's hellish brave new world. We also meet Che Guevara, a fiery dragon with bad news about TV, and a chauffeur with a marked resemblance to Putin, who is elected....GENERATION P is a riddle, a farce, a romance about the ecstasy of disintegration, and an obscene joke about the end of the world.
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