Ali, a young good-looking guy and something of a womanizer, is the son of a tradesman in the bustling Mahmutpaşa bazaar district of Istanbul. And Gözde is the philanthropic, nature-loving daughter of a wealthy contractor, who buys up the commercial building where Ali’s father works. The contractor decides to raze the building and put up a shopping mall instead. When he asks the tradesmen to vacate the building right away, the tradesmen join forces, hatch a plan and persuade Ali to work his charms on Gözde. Ali and Gözde, who meet at a charity night, are quite taken by one another. A series of plans are contrived with the help of the tradesmen, and a comic and romantic story unfolds.