DIRINGAS is a black comedy about the world of advertising, television and the fetish „image“. Greed and unscrupulousness – two advertising agencies in harsh competition for a new product - DIRINGAS. Nobody knows what is it but that only strengthens the belief in an auspicious DIRINGAS advertising offensive. A clip for this new product-phenomenon-movement must be produced in 24 hours –life’s biggest chance is to be taken by all means necessary. First it looks like a big deal, but soon it becomes a nightmare. Everybody involved associates personal hopes with this big project, but in the end everybody loses: DIRINGAS is nothing more than a fictional trademark - an image without content, which mesmerises the minds of people with ideas of „the land flowing with milk and honey“.