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CHEONGSAM, A SALUTE TO WORLD HERITAGE

By Rongdong ZENG, Weiming HUANG, Ting LIANG

AQUINO GLOBAL LLC - as FEST / PROMO

Documentary - Completed 2022


Festivals
& Awards

Global Short Film Awards 2023
Best Travel Film
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    • Year of production
    • 2022
    • Genres
    • Documentary, Musical
    • Countries
    • CHINA
    • Languages
    • ENGLISH, CHINESE
    • Budget
    • 25 - 50 M$
    • Duration
    • 4 mn
    • Director(s)
    • Rongdong ZENG, Weiming HUANG, Ting LIANG
    • Writer(s)
    • Xiaodan XIE
    • Producer(s)
    • Lin LUO, Li MO, Maolin JIANG
    • Synopsis
    • Hearing the loud and clear Naxi love song, following the steps of the Chinese women who wear Cheongsams (also known as Qipaos), the grand and magnificent Lijiang Old Town is presented.

      People’s impression for Lijiang Old Town, together with their love for the town, begins from Cheongsam.

      The Bible is a gift from God for everyone. Yet Cheongsam is a special gift for every Chinese woman. Cheongsam, which perfectly shows the curves and posture of Chinese women, has always been regarded as the representative of the Chinese clothing. As an authentic symbol of traditional Chinese culture, as well as a concept of Chinese aesthetics, Cheongsam has a profound impact on the development of Chinese aesthetics and clothing. Now, the improved Cheongsam has become a bright pearl in the East and a leading figure in the global fashion world. On the international fashion stage, Cheongsam is widely recognized for its unique “Chinese beauty”, also known as “Chinese Dress”. From classic beauty to popular beauty and back to classic beauty, the aesthetic features of Cheongsam are constantly upgraded by the times. Cheongsam’s features are not only limited to describe the quietness and elegance of Chinese women. They are also referred to a kind of beauty that keeps pace with the times.

      You can experience the beauty of Chinese tea ceremony to brew a pot of Chinese tea out of snow-melt water, using enameled porcelain tea sets.

      You can also experience one of China’s World Intangible Cultural Heritages while styling your hair with the enameled hairpin in front of the Naxi bronze mirror.

      You can witness the beauty of Chinese history when walking in Lijiang Old Town, feeling the atmosphere of the Silk Road and the Tea-horse Ancient Road.

      You can see with your own eyes the beauty of Chinese architecture when overlooking the Lion Hill’s top, as well as the ancient Chinese architecture integrating Han, Bai, Yi and Tibetan nationalities.

      You can experience one of China’s World Intangible Cultural Heritages when walking in Shuhe Ancient Town, having Chinese fan dance on the Naxi pavilion which has a history of more than a thousand years.

      You can also experience the graceful and elegant Chinese Cheongsam when wearing Cheongsam, dancing in Lijiang Old Town which surrounded by mountains and waters.

      You can see the beautiful Chinese landscape when climbing to Jade Dragon Snow Mountain, with the color of your Cheongsam contrasting to the pure white mountain.

      People’s impression of Lijiang is not only limited to their impression of Cheongsam, but also their impression of Chinese culture.

      Let’s start a journey to Lijiang Old Town, to encounter the unique Chinese Cheongsam’s charm, to honor the World Cultural Heritage with Cheongsam, to experience the quintessence of Chinese culture.
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