THE PRICE TO PAY

LA GUERRE DES PRIX

By Anthony DÉCHAUX

FRANCE TV DISTRIBUTION - as SALES All rights, World

First film - Completed 2024

From the family farm to the ruthless world of corporate retail, Audrey will stop at nothing to defend her ideals, ready to make any sacrifice to protect local dairy producers.

    • Year of production
    • 2024
    • Genres
    • First film, Social issues, Thriller
    • Countries
    • FRANCE
    • Languages
    • FRENCH
    • Director(s)
    • Anthony DÉCHAUX
    • Producer(s)
    • Laurence MEOC (Les Films de Jeanne), Aurélie TROUVÉ-ROUVIÈRE (La Filmerie)
    • Synopsis
    • Audrey, 35, manages the dairy products department for a retail chain, Derval, in Normandy. A few times a week, she also supports her brother who has bravely taken upon the family farm. Like him, Audrey is a fervent advocate for organic and local products.
      Spotted by Claire Roussel, the head of the purchasing department for Derval, Audrey is asked to join the company’s central purchasing unit in Paris. Convinced she can drive change from within, she accepts, determined to promote fairer practices.
      However, upon joining, she is confronted by Fournier, a ruthless veteran of the negotiating table. As Audrey struggles to defend the local producers interests, including her brother’s, she navigates a system that challenges her values.
      Will her newfound ambition come at the cost of the ideals she has always fought for?