Muckraking filmmaker Morgan Spurlock reignites his battle with the food industry — this time from behind the register — as he opens his own fast food restaurant.
In the 13 years since Super Size Me, the fast-food industry has undergone a makeover. Today, chain restaurants tout food that's "healthy," "organic," and "natural." Filmmaker Morgan Spurlock explores this new reality with an approach even more immersive and subversive than that used for his first film: he sets out to open his own chicken franchise. We follow him every step of the way, from raising poultry and conjuring recipes to designing the brand and scouting a location. Spurlock brings his disarming humour to uncover the truths and lies behind this multibillion-dollar industry.
Navigating a world of cynics and opportunists, Spurlock comes across like a hillbilly Jimmy Stewart with refreshing optimism. He confronts one challenge after another in his mission to live up to his ideals. The film feels especially timely when the US has a junk-food-loving President and an epidemic of false claims in advertising. Spurlock pays close attention to the Orwellian buzzwords that marketers use to bring a "health halo" to industrial food.
While the original Super Size Me made a specific example of McDonald's, this compelling sequel focuses on new targets and doesn't hold back on naming names. The film builds momentum towards the day when Spurlock puts his reputation on the line by serving his first customers.