Marcel Lévesque, a talented, quick-witted car salesman nearing retirement, lives for just three things: his work, his daughter Maryse, and his grandson Antoine. He has been salesman of the month for years at the dealership where he has spent his whole career, in a fading single-industry town. One interminable winter, the pulp and paper mill is on layoff again, but Marcel has only one thing on his mind: getting his beloved Detroit rides off the snowy lot. Then one day, he meets François Paradis, a laid off worker from the plant. A film dealing with alienation, guilt, religion and selling cars.