REHAB IS FOR QUITTERS

By Martha COOLIDGE, Ron SATLOF

CIRCA FILM - as SALES All rights, World

Comedy - Pre-Production 2011

A classic underdog comedy of redemption, RIFQ is the story of a college student, a famous movie star, a young radio producer, an incorrigible sex addict and a heroin-addicted rock star who meet in a fourth-rate rehab facility on a collision course with closure.

    • Year of production
    • 2011
    • Genres
    • Comedy, Black comedy
    • Countries
    • USA
    • Budget
    • 3 - 5 M$
    • Duration
    • 100 mn
    • Director(s)
    • Martha COOLIDGE, Ron SATLOF
    • Writer(s)
    • Leslie GLASS, Lindsey GLASS
    • Producer(s)
    • Leslie GLASS, Tom GARRETT
    • Synopsis
    • In the increasingly vacuous world of entertainment, Rehab Is For Quitters provides a unique opportunity to do socially responsible production and marketing.
      Rehab Is For Quitters is... a Comedy
      The best way to touch and delight audiences is through comedy. Many of the biggest grossing films every year are comedies.
      Comedies continue to be one of the most reliable draws at the box office. People love good comedy movies, and that's why they
      flocked to movies like The Hangover, Julie and Julia, It's Complicated, 500 Days of Summer, The Proposal, and The Fantastic Mr. Fox
      in 2009.
      Rehab is for Quitters is... Inspirational
      Inspirational films are one of the new, popular genres of the 21st Century. RIFQ includes the key elements of an inspirational film: hope, sacrifice, and redemption. Filmmakers now readily advertise that a film seeks to inspire viewers to lead a life of higher values. In addition, both independent production companies and studios have established divisions dedicated to spiritually and faith-themed films. To be considered inspirational, films are not limited to any particular religious or moral beliefs. As the filmmakers of the popular film
      What The Bleep Do We Know? stated, "There are many paths that lead people to wholeness and peace of mind."
      The Inspiration
      Whether they know it or not, everyone is affected by drug and alcohol addiction. Most families in America have someone with an addiction problem, whether it's food, spending, gambling, sex, or substances. The subject of recovery is a compelling one for vast, untapped crossover audiences of all ages.
      The devastation of addiction is well known. While it has taken manyyears and much debate for the American Psychiatric Association to designate addictions as a mental illness, the exploitation of the addict has been common entertainment fare for the last 50 years in feature films, documentaries, and now hugely popular reality shows on TV such as Intervention, The Cleaner, The Hoarder, The Biggest Loser.
      Conversely, the world of recovery, especially for family, friends, co-workers and those who have been directly impacted by the catastrophe of addiction has been largely a shamed-filled, secret. Recovery for addicts is a huge business, but a subject that's completely untapped in the public imagination and entertainment industry. Those in recovery (from no matter what trauma) are on their own when it comes to healing. Currently, there is no "recovery channel" for the millions of people who desperately need to see films, documentaries, seminars of inspiration and hope. In addition, there is not enough open information for children, teens, and adult children of Alcoholics to understand the impact of alcohol and drugs on their lives, and what they can do for themselves to heal. Nor is there any support for teens, college students, and adults who wish to remain sober in a society where hundreds of movies and TV shows (Knocked Up and The Hangover) extol out-of-control drinking as the only way to have fun, celebrate occasions and enjoy life with consequences that are Hollywood, not real life.
    • Partners & financing
    • Reach Out Recovery
    • Beginning of shooting
    • Oct 01, 2011
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