NORIGINALS: THE ART OF UNCREATIVITY

By Mark SLUTSKY, Charles S. ROY

LA MAISON DE PROD - as PROD

Documentary - Development 2016

NORIGINALS: The Art of Uncreativity is a multiplatform documentary exploring the effects of the Internet and digital media on poetry, that most ancient art form, and how technological advances could mean the end of creativity as we know it.

Festivals
& Awards

DOK Leipzig 2013
Net Lab Selection
Power to the Pixel 2014
Pixel Market Selection
POV Hackathon New York 2014
Participants' Choice Award
Sheffield Doc/Fest 2014
MeetMarket Selection
    • Year of production
    • 2016
    • Genres
    • Documentary, First film, Art - Culture
    • Countries
    • CANADA
    • Languages
    • ENGLISH, FRENCH
    • Budget
    • 0.6 - 1 M$
    • Duration
    • 90 mn
    • Director(s)
    • Mark SLUTSKY, Charles S. ROY
    • Writer(s)
    • Mark SLUTSKY, Charles S. ROY
    • Producer(s)
    • Charles S. ROY (La maison de prod), Stephanie MORISSETTE (La maison de prod)
    • Synopsis
    • 20th Century art movements like Surrealism, Fluxus and Oulipo’s constrained writing strategies radically changed the definition of writing itself. A second revolution is now underway, borne along by the Internet’s near-infinite ocean of text. Conceptual Poets and “Uncreative” Writers’ use of search engines, databases and algorithms have challenged our definition of originality and self-expression, reshaping them for the age of Google and Twitter — and not without some controversy.
      Through 1) a documentary feature film, 2) a crowd-sourced interactive app, 3) a Social Curativity Lab and 4) a series of exclusive e-book essays, NORIGINALS: The Art of Uncreativity invites the audience to rethink their relationship with art in this so-called Creative Age. At the same time, it will show how some of the most cutting-edge conceptual artists and ‘uncreative’ writers are working to bring down-to-earth-playfulness — and plain fun — back to an often arid and self-obsessed art world.
      Part dystopian technological thriller, part geo-linguistics comedy, this documentary feature film will tell the story of how conceptual writing emerged during the 1990s when members and friends of the Electronic Poetry Center at the State University of New York in Buffalo took advantage of hypertext, search engines, databases, algorithms and social networks to initiate new genres like FLARF, Googlism, Language Art, Spam Lit and Uncreative Writing.
      And while Madison Ave., Wall Street and Silicon Valley are already competing to harness and commodify uncreative techniques in order to sophisticate their business practices, innovative social curating systems designed to trigger new ‘enhanced creativity’ technologies are already pointing out towards a new, post-Creative Age.
    • Partners & financing
    • SODEC Feature Documentary Development Grant (Quebec)
      ICI ARTV Digital Arts Grant (Quebec)
      EyeSteelFilm Distribution Licence (Quebec)
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