MY BIG BIBA (WORKING TITLE)

By Judyta FIBIGER

WHITE SHARK STUDIOS - as PROD

Documentary - Pre-Production 2020

A film portrait of Barbara Hulanicki, a visionary, fashion revolutionary, founder of the legendary Biba store in London. A story of a woman who was ahead of her time.

    • Year of production
    • 2020
    • Genres
    • Documentary
    • Countries
    • POLAND
    • Languages
    • ENGLISH
    • Budget
    • 0.3 - 0.6 M$
    • Duration
    • 90 mn
    • Director(s)
    • Judyta FIBIGER
    • Writer(s)
    • Judyta FIBIGER
    • Producer(s)
    • Robert RHODIN (White Shark Studios)
    • Synopsis
    • BIBA was one of the greatest fashion revolutions of our time: a tiny store in London in the late 60s that soon turned into a huge department store in High Street Kensington, surpassing even the legendary Harrods. "The most beautiful store in the world," the Sunday Times called it, "a place that defined the 1960s". Founder Barbara Hulanicki offered something that had never been done before - iconic yet modern fashion for every budget. Biba was not just a store - it was a lifestyle. Ardent customers included David Bowie, Freddie Mercury, Richard Avedon, Twiggy and Mick Jagger. The interiors came from Hollywood movies, and there was a fairytale garden on the roof with live flamingos. The first cosmetics for dark-skinned women appeared in Biba, and for the first time ever customers could try on makeup. It was where the first mass-produced clothing started, and it paved the way for today's retail giants like ZARA and H&M. Presided over by Barbara Hulanicki and her husband Stephen Fitz-Simon and ruled by women, Biba may have been the first feminist company in the world. This groundbreaking enterprise will be the subject of our documentary: an exploration of the history, the business and the social innovation that BIBA represented and continues to represent, rooted in Hulanicka’s sense of justice and avant-garde sensibilities. The film will be an overdue rediscovery of a major piece of 20th century cultural history.