MATERIAL

By Craig FREIMOND

TEN10 FILMS - as PROD

Family - Completed 2012

CASSIM is a young Muslim man working in his father’s (EBRAHIM) textile store. It’s Ebrahim’s dream for Cassim to take over the shop, but Cassim has discovered a talent for stand-up comedy, and he soon finds himself in direct conflict with his father, his family and his community.

    • Year of production
    • 2012
    • Genres
    • Family
    • Countries
    • SOUTH AFRICA
    • Languages
    • ENGLISH
    • Budget
    • 0 - 0.3 M$
    • Duration
    • 93 mn
    • Director(s)
    • Craig FREIMOND
    • Writer(s)
    • Craig FREIMOND
    • Producer(s)
    • Robbie THORPE, Ronnie APTEKER
    • Synopsis
    • Cassim Kaif is a young Muslim man who works in his father’s (Ebrahim Kaif) fabric shop. It is Ebrahim’s dream for Cassim to take over the shop. The shop is not in a great part of town and is battling to survive. Ebrahim is embroiled in a thirty-year feud with his brother over a matter of political principle, while the brothers new shop has flourished Ebrahim’s shop is struggling. This increases Ebrahim’s need for Cassim to take over the shop and make a success of it.
      Meanwhile.... Cassim has discovered that he has a talent for stand-up comedy. He’s funny and those in the know tell him he has the talent to go far. He doesn’t know what this all means, all he knows is that he loves it and wants to pursue it. The problem is he hasn’t told his father about this other life.
      When Ebrahim finds out about the stand up comedy, Cassim finds himself in direct conflict with his father, his family and his community. His father demands that he make a choice. Material is a warm, funny and emotional look at the struggles of a Muslim family facing the modern world, exploring, destiny, responsibility and what family really means. The film is entirely set in the Indian enclave of Forsdburg, Johannesburg, South Africa.
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