Drama - Development 2016

Josefa is a seamstress who designs dresses inspired on her idol, Isabella, a famous diva from the 70’s who is trying to recover her fame. After winning a fashion contest Josefa decides to set up a fashion store just with the aim of get to know the diva and escaping from her married life.

& Awards

Festival Isla Margarita 2012
ScreenWriting Lab "Las primas tienen padrino"
EAVE On Demand 2014
Development Projects
bolivialab 2014
International Screenwriting Workshop
Huelva 2015
Coproduction Forum
    • Year of production
    • 2016
    • Genres
    • Drama, First film, Comedy
    • Countries
    • Languages
    • Budget
    • 0.6 - 1 M$
    • Duration
    • 90 mn
    • Director(s)
    • Mónica LAIRANA
    • Writer(s)
    • Erika ELIZALDE
    • Producer(s)
    • Synopsis
    • Josefa (50) is a seamstress who lives with her husband and their daughter a teenager a bit “lost”.

      She has a small sowing workshop set up in her house, is the space in which she allows herself to set free her creativity and obsession for Isabella, a movies diva from the 70s who she idolizes to the point of creating modernized versions of her dresses.

      To make her dream come true, Josefa signs up for a small fashion contest in which participates with a dress inspired on one Isabella. She is the winner and the real Isabella give her the prize check.

      With that money plus savings, Josefa makes a life-changing decision: opens a fashion store - at the corner of the Diva’s apartment building- away from her family. A new friend, Manuel, who is a taxi driver helps her.

      But Isabella is not as Josefa thinks. Facing financial problems, forgotten and alone, dreams on returning to the life she once had. It is the fashion contest that stimulates Isabella to go after that life. But the show business is not as it was... She goes through some humiliating moments, nevertheless acting as a star at all times.

      Finally, Isabella is drawn to the store. The face-to-face meeting between both women surprises Josefa.

      And they meet again. This time for the interest of the diva in “borrowing” some dresses. Both will spend an afternoon as if they were friends.

      To this point, Isabella only got a role on a commercial ad for a yogurt; clearly, this is not enough to cope with the debts. Josefa put so much attention to Isabella that disregard her own bills.

      As the diva can’t find a solution for the money problems –and is not getting famous-, organizes a sell of all of her objects. Josefa goes and finds out that Isabella is not as she thought and realizes that is time to save herself in order not to become her.

      Both of them leave the other’s life without saying anything. Josefa returns home, changing inside herself and understanding that everything that she had been searching for was always by her side.
    • Partners & financing
    • 28% financed.
      Persona Non Grata (Brazilean production co.) is the coproductor.
    • Production schedule
    • Development until september 2016
      Preproduction october 2016
      Production october, november 2016
      Final copy july 2017
    • Beginning of shooting
    • Oct 15, 2016
    • End of shooting
    • Nov 19, 2016