Necessity may be the mother of invention. But who is the parent of a child when the sperm comes from Israel, the egg comes from the United States and the surrogate pregnancy takes place in Gujarat, India? Welcome to the brave new world of outsourcing birth. The system is driven by law and economics. In Israel, the practice of using surrogate mothers is marred by legal roadblocks. In the United States, it's expensive. In India, it's affordable, but Western clients want white babies. Israeli director Zippi Brand Frank travels to three continents, following an entrepreneur named Doron who takes globalized business to a new level. Google Baby skilfully humanizes the people involved at every step of the pregnancy. No one would participate in any aspect of this process without having strong motivations, from the couples who yearn to have a child, to the American women who undergo the gruelling process of fertility treatments to increase egg production, to the impoverished Indian women who carry the child only to have the baby taken away at birth. Wherever she goes, Brand Frank has a knack for gaining access to moments of powerful intimacy and anxiety. She elicits candid interviews and composes images that are worth a thousand words. The film swings from absurdity to profundity, and raises myriad questions about women's rights, gay rights, science, law, ethics, economics, parenting and even hygiene.