Information
11000 BELGRADE, SERBIA
Activity
Production Company
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BELGRADE
16:57 (UTC+1)
WEST END PRODUCTION
Description
West End Productions is dedicated to one mission: the nexus between art and box office. The company, which produces in East Europe mainly from offices in the west, was founded by Uliks Fehmiu and Milena Garfield. Garfield, as partner and managing director of Saatchi & Saatchi Advertising Balkans, developed regional strategy for worldwide brands. As PR director for Saatchi & Saatchi East Europe she conceived and executed the most successful campaign for cultural institutions in the country’s history as well as Saatchi’s traveling exhibition of public-service advertising for London headquarters. As associate artistic director and marketing director of Belgrade Drama Theater, she employed innovative marketing techniques to generate the biggest hits of the ’90s. She lives in Washington D.C.
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