UCPR-RESEARCH
MOSCOW 00:15 (UTC+3)
UCPR-RESEARCH

UCPR-RESEARCH

Information

119048 MOSCOW, RUSSIA

Activity

Publicity & Marketing

Description

Advertising sociology, marketing research and cinema sociology.

Objective

Script research Study of genre preferences Finding out peculiarities of a film perception Testing advertising materials Revealing the source of information about the film Determining the criteria for selecting the film to be shown in a cinema hall Forecast for the people’s chatterboxes toil Assessment of the advertising campaign performance Assessment of the performance of the product placement